Launch Obagi Clinical On Social? SURE!
Patient
Obagi Medical has carried a 30 year legacy of science and innovation in the skin category. However, Obagi the brand was lacking a presence in the Millennial and Gen Z market, thus the birth of Obagi Clinical. Obagi Clinical is a new line that’s all about the basics of skincare. My team and I were initially tasked to create a launch website but after a quick pitch, we were awarded the social business with me as the lead writer.
Website
Social
Soften the appearance of fine lines and wrinkles with our Retinol 0.5 Retexturizing Cream now on @Sephora. Don't forget the SPF!
*psst* A cute hat with summer shades pairs perfectly with our Vitamin C Suncare Broad Spectrum SPF 30 Sunscreen #SkinTips
Want to be the next #FreshFaceFriday feature? Share your Obagi Clinical™ beauty routine with a makeup-free selfie, Obagi Clinical™ products and #FreshFaceFriday in your caption! See you soon ;)
Rejuvenate, hydrate and radiate with the Obagi Clinical™ Kinetin+ family. Minimize signs of skin aging with nature-identical plant growth factors that mimic the building blocks in plant cells!
The @skincancerorg estimates 90% of aging is caused by the sun... just 90% more reason to wear Vitamin C Suncare Broad Spectrum SPF 30 Sunscreen for protection this #summer
We want you to show it off! YES, show off your gorgeous healthy skin in a make-up free selfie using #FreshFaceFriday — feature your Obagi Clinical™ must haves. Tag a friend to join in with you
Swimsuits + Sun + Sunscreen= #SummerFeels
Seeing spots? Reduce the signs of skin aging and dark spots by using Vitamin C + Arbutin Brightening Serum
Before you apply sunscreen, simply apply 5-7 drops to the entire face, avoiding the eye area, after cleansing skin in the AM